A bit about me

I’m not the biggest fan of bio’s but lets give this a go.

I’m Addison — an integrated strategist with a love for creating work that connects and makes people give a sh*t about a brand. Over the past ten years, I’ve been lucky enough to have had the chance to work with some incredible people and companies alike — leading strategies for Uber, Unilever, BBC, NSW Health, and Kellogg’s.

But it’s not just about the big brands (honestly I think the small ones are more fun) — it’s about making work that makes myself and more importantly others, feel good. I’ve worked across behaviour change campaigns tackling anti-tobacco and anti-vaping for Cancer Institute NSW, using strategy to help people tackle addiction.

Before moving to Sydney I lectured part-time — sharing what I’ve learned at Bond University teaching Branding, Advertising, & Popular Culture. At Bond I got to share memes, and diluted stories about agency life.

I just want to create amazing work, with cool people, while having fun. That’s why I got into this industry and that’s whats kept me here.

Awards (brag again sorry)

Award of Excellence Communication Arts — MyPayNow

Best use of Digital OMA Awards — MyPayNow

Completed Pokédex of every Pokémon game — #27 in the world VGC 2024

Lovie Award, Website (Film/TV) — BBC (Doctor Who)

Sitecore Experience Award, Best Business Impact — Village Roadshow

Communicator Award, Websites — BBC Earth, Norco, Bleach Festival

30 under 30 finalist a couple times

Not a piece of shit*

“Please stop asking, I don’t feel comfortable endorsing you. ”

— Samantha. R — Cancer Institute

Some Skills

(This feels obvious but necessary)

As an integrated strategist, I take a holistic approach to ensure that all strategies across channels are connected and aligned with the broader brand vision. I believe that every element — whether social, digital, comms, or design — should ladder up to brand.

Experience in crafting and executing comprehensive brand strategies that build strong emotional connections, drive loyalty, and differentiate brands in competitive markets.
Expertise in digital strategy with a strong focus on customer experience, UX/UI design, and creating seamless consumer journeys that ensure brand consistency across all digital touchpoints, enhancing both engagement and conversion.
I've also got Wordle in one guess 4 times so I know my way around an app.
Skilled in developing and executing integrated communications architectures and campaign strategies that ensure cohesive, targeted messaging across multiple channels.
Aligning messaging frameworks with business goals to drive brand awareness, engagement, and conversion through tailored, results-oriented campaigns.
History in developing and executing social media strategies that foster community engagement, boost brand visibility, and drive interaction across key platforms — personally I have had two TikToks I made reach 1M views (no you can't see them — it's for the best)

Clients — past & present

Uber (Rides, Eats, Business), Microsoft, Xbox, Salesforce, MyPayNow, UrPay, Mable, Nikon, ESG Tech, iZon, Gimmie, Sniip, UBET, UPC
BBC Studios (Bluey, Doctor Who, BBC Earth, Top Gear), Crown, Harbour Town, Pacific Fair, Star Casino, Randy Jackson
NSW Health, Cancer Institute (Anti-Tobacco, Anti-Vaping, Cervical Cancer Screening), DCS, Cancer Council (Bowel Cancer, Skin Cancer), RACGP, Kidney Health Australia, IP Australia, Southern Cross University, Glencore, CS Energy, Engineers Australia
Kelloggs/Kellanova (LCM's, Corn Flakes), Unilever (Hellmann's, Continental, OMO, Comfort), P&G (Gillette), UNIQLO, Saski, Accent Group, Footlocker, Platypus, Hype
SIXT, Scoot, Crown, Village Roadshow Theme Parks, Gold Coast Airport, Hong Kong Airlines, Tourism NZ, Tourism Events QLD, Frizzelles Sunshine
Vision Super, Hostplus, Mirvac (O&I), Vision Super, Sans Legal, Addi House, C Property, Harcourts, Coastal, Sabio, Daifuku, TXTR, Crescent Wealth